Salesforce MCA 자격증공부

Study for certification Saleforce Marketing Cloud Administrator 

 

📜자료 : Freecam dump 

- v2023-12-14.q73

- v2023-11-30.q75

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1. Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database. Which feature would allow NTO to monitor whether all records were added to the target data structure each day?

NTO(Northern Trail Outfitters)는 매일 Marketing Cloud SFTP에 드롭되는 CSV 파일 가져오기를 통해 구독자를 외부 데이터베이스와 동기화합니다. 그러나 NTO는 이메일을 받는 가입자 수가 데이터베이스 기록을 기반으로 예상했던 수보다 상당히 적다는 것을 깨달았습니다. NTO가 매일 모든 레코드가 대상 데이터 구조에 추가되었는지 여부를 모니터링할 수 있는 기능은 무엇입니까?

A. External Key within the Import File Activity

B. Run Completion within the File Drop Automation

C. Runtime Error within the File Drop Automation

D. Notation Settings within the Import File Activity

 

2. Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com). Which steps should be taken to implement this? Choose 2 answers 

NTO는 누군가 그들의 도메인과 이메일이 연관된 계정을 이메일을 통해 데이터를 추적하는 것에 대해 제한하고 싶다.

A. Edit the entity Verification Settings

B. Enable IP Whitelisting

C. Add a Domain to the Export Email Whitelist

D. Enforce Export Email Whitelist

 

3. Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping. What action should NTO take?

NTO는 쇼핑이 가장 많은 날부터 24시간 동안 웹사이트가 중단되는 일을 겪었다. 이로 인해 로그인한 고객 중 다수의 쇼핑 세션이 중단되었다. 사이트가 다시 온라인 상태가 되면 쇼핑업체는 쇼핑객이 사이트를 다시 방문하여 쇼핑을 계속하도록 유도하고 싶다. NTO는 어떤 조치를 취해야 합니까?

A. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.

B. Create a user-initiated message to logged-in customers to send once the website is restored.

C. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

D. Create and send an apology email that includes a discount for a future purchase to all customers

- 당시 로그인한 유저가 누구인지 목록부터 확보해야 한다.

 

3. NTO has been noting reduced deliverability when they do large sends. Which part of deliverability is tied to hitting Spam Traps during a send? 

NTO는 대량 전송할 때 도달가능성이 감소한다고 지적했다. 전송 중 스팸 트랩에 도달하는 것과 도달가능성의 어떤 부분이 연관되어 있는 것인가?

A. List Hygiene

B. Authentication

C. Content

D. Engagement

📜List Hygiene and Spam Filters

https://help.salesforce.com/s/articleView?id=sf.pardot_list_hygiene_and_spam_filters.htm&type=5

 

4. Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content. Which activity would allow them to build the journey with the fewest activities possible?

- NTO NEEDS : NTO는 dynamic content가 포함된 하나의 이메일을 사용하는 보다 완전히 다른 다섯개의  email을 사용하고 싶다.

A. Join
B. Einstein STO
C. Engagement Split
D. Wait Until Date

✔️ Einstein Send Time Optimization

Einstein Send Time Optimization (STO) in Marketing Cloud Engagement determines the best time to send a message

- Therefore in my opinion this questions's answer is A.

 

⭐답을 정확히 모르는 문제

5. When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit. What could explain this behavior? 

고객이 마케팅 클라우드 default Profile Center link 링크를 사용하여 구독을 취소(unsubscribe)하면 다른 사업부로부터 이메일을 받을 수 없다. 

A. The user gets Added to a blocklist that causes an Enterprise level unsubscribe

B. The user Is getting deleted from the AN Subscribers list 

C. Data in data extensions corresponding to the customer

D. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

사업부 구독 취소 설정이 제거되면 엔터프라이즈 수준 구독 취소가 발생합니다.

- Marketing Cloud Connect doesn’t support business unit level unsubscribes for Enterprise 2.0 accounts. Subscribers are included in the All Subscribers list at the enterprise level and unsubscribed from all business units in the enterprise.

- Processing unsubscribes for Enterprise 2.0 business units in Marketing Cloud are set using subscriber filters.

Marketing Cloud의 Enterprise 2.0 사업부에 대한 구독 취소 처리는 구독자 필터를 사용하여 설정됩니다.

- A subscriber can choose to click the Manage Subscriptions link, which provides unsubscribe options. Or they can click One-Click Unsubscribe, which unsubscribes the subscriber from the list the send originated from. To unsubscribe from every list, the subscriber must click Manage Subscriptions and unsubscribe from every list.

구독자는 구독 취소 옵션을 제공하는 구독 관리 링크를 클릭할 수 있습니다. 또는 원클릭 구독 취소를 클릭하여 전송이 시작된 목록에서 구독자를 구독 취소할 수 있습니다. 모든 목록에서 구독을 취소하려면 구독자는 구독 관리를 클릭하고 모든 목록에서 구독을 취소해야 합니다.

 

📜Profile Center Marketing Cloud

https://help.salesforce.com/s/articleView?id=sf.mc_es_profile_center.htm&type=5

📜Unsubscribes

https://help.salesforce.com/s/articleView?id=sf.mc_es_unsubscribes.htm&type=5

 

6. NorthernTrail Outfitters (NTO) wants a business analyst to import contact lists. The analyst has the follow Cloud Channel Manager and Marketing Cloud Viewer. The Analyst logged in but is unable to import contacts. How should NTO update the user to allow the analyst the appropriate access? 

Analyst 는 import contacts 하고 싶은데 안됨. 현재 권한-> 'follow Cloud Channel Manager and Marketing Cloud Viewer' 

A. Add Marketing Cloud Security Administrator

B. Remove Marketing Cloud Viewer

C. Add Distributed Sending User

D. Remove Marketing Cloud Channel Manager

 

7. A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until awinner has been selected. Which two settings should be selected before the admin can configure the Holdback percentage? Choose 2 answers

A. Run Once schedule type

B. Data Extension entry source

C. Journey re-entry settings

D. Winner evaluation

 

8. A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current datamodel is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future. Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

A. Ensure every data source has a sendable field.

B. Ensure all available data is included.

C. Remove nonessential datafor marketing purposes.

D. Normalize data and fields to prevent redundancy.

E. Identify and assign appropriate keys to tie records together

 

9. Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units. What two roles, custom or standard, could be assigned to this user to meet the requirement? Choose 2 answers

A. Marketing Cloud Email Marketing Manager

B. Marketing Cloud Administrator

C. Marketing Cloud Regional or Local Administrator

D. Marketing Cloud Channel Manager

 

⭐답을 정확히 모르는 문제

10. A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys. Which two Marketing Cloud features will support this effort? Choose 2 answers

A. Data Designer

B. Web Analytics Connector

C. Content Builder

D. Cloud Pages

 

11. A Marketing Cloud admin wants to create an SFTP User for the first time. Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers

A. Bydefault, the username is the MID for the current Marketing Cloud MID.

B. Once created, the user will need to be activated in order to use the SFTP.

C. Minimum password length is 12 characters.

D. By default, the password will be the password of the logged-in user.

 

12. As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well. What is the recommended best practice for font usage in email?

A. Use a web-safe font for text that closely matches the brand's custom font.

B. Build an email using multiple images, with all text saved in the brand font.

C. Build an email as one image, with all text saved in the brand font.

D. Edit an email's HTML to list the custom brand font in the style tag's font-family property.

 

13. A Marketing Cloud admin has been asked to include Sales Cloud data in their queries. Which future would allow this functionality?

A. Journey Builder

B. Synchronized Data Sources.

C. Query Studio

D. CloudPages

 

14. The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort. Which three items will Validate check in an email message? Choose 3 answers

A. Words or phrases used may trigger spam filters.

B. Correct syntax is used on any AMPScript in the email's code.

C. Grammar and spelling in the email text is correct.

D. Each content area specified in a dynamic content rule exists.

E. Personalization strings map to attributes or data extension fields

 

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